• June 16, 2018

What 5G Will Bring to the Mobile Gaming Market


What 5G Will Bring to the Mobile Gaming Market

It’s expected that by the year 2020, technology companies like Samsung and Verizon will begin servicing consumers and businesses with 5G networks. But what does that mean for mobile gaming investments?

Back in 2009, the first 4G networks were introduced to the public; boasting around ten times the download speed of 3G networks of the time.

Current estimates place download speeds of future 5G networks to be a hundred times that of current 4G LTE connections. This unprecedented increase in processing power will influence technology investments in major ways.

Mobile Games will get More Intricate

With the exponentially faster download speeds, mobile application companies will have new boundaries to push in their future titles.

What this means at the base level is near zero latency, which opens the market for online multiplayer games that rely on reaction time. Genres such as fighting and first-person shooters will be able to match the fidelity seen on PCs and home consoles.

More powerful processing can also save on local storage. The spike on download speed will make it possible to stream AAA games in the same way one would watch a movie or listen to music.

GPS tracking will be more accurate

With current 4G LTE networks location accuracy fluctuates anywhere between 10 and 500 meters of actual location; 5G will bring that down to less than 1 meter.

This is huge news for apps that rely on a user’s real-world location to function properly. AR games will be able to incorporate real-world structures and landmarks and provide players with an immersive experience that wasn’t previously possible.

VR will Become More Accessible

VR has a high demand in data processing to be able to provide a smooth user experience. Current high-end VR setups are prohibitively expensive to the majority of people, but 5G will change that.

The faster download speeds and lower latency will give the average 5G connected phone VR capabilities. It won’t be long before our phones can double as a VR headset.

Ads and monetization will evolve

With the processing power of 5G, companies will be able to collect more accurate data from its users.

At the minimum, targeted advertisements will be more effective.

But with the increased bandwidth, advertisers will be able to create interactive, VR, and HD ads that load in quickly.

Imagine realtors giving 360° previews of their property listings, or maybe a game developer streaming a 30-second demo of their title; all happening between content.

Pairing targeted advertisement with accurate GPS positioning also opens up the opportunity for location-based ads. A store that’s promoting a sale can grab the attention of nearby users; imagine the difference between “come to our store for this sale” and “you are less than 50 feet away from the deal of a lifetime.”

Besides advertisements, the advent of streaming games directly to phones creates opportunities for subscription-based monetization.

With this game-changing development in network development on the horizon, now is the time for trailblazing ideas and technology investments. Both developers and advertisers alike shouldn’t pass up on the chance to be ahead of the curve.


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